What is in a marketing strategy? 🤔

Hint: It’s not about creating ads

What is in a marketing strategy — Image from Pixabay

At least not yet. When people tell me to come up with a marketing strategy for a product, I tell them, we’ve already started off on the wrong foot. Any strategy that involves attracting people to your brand, starts with the people. In other words, the product development, ideation, and even concept come at a later stage.